British anti-smoking ad campaign really stinks

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British anti-smoking ad campaign really stinks

12 Aug 2005 15:29:43 GMT

Source: Reuters

LONDON , Aug 12 (Reuters) - The new anti-smoking ads from Britain 's National Health Service really stink.

Several hundred thousand leaflets are being distributed with the sharp stench of tobacco embedded in them to dissuade teenagers from picking up the cigarette habit. Similar ones are appearing in women's magazines Heat, OK! and Cosmopolitan.

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