FOCUS. BREATHE. PLAY HARD.

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FOCUS. BREATHE. PLAY HARD.

Saskatoon, November 20, 2014: The Lung Association of Saskatchewan and The Saskatoon Blades are inspiring youth to focus on their dreams, breathe life in and play hard rather than becoming the next target for the tobacco industry. Saskatchewan has the highest youth smoking rates in Canada for the eleventh year in a row.  The goal of the joint partnership between The Saskatoon Blades and The Lung Association is to raise awareness about lung health, educate youth about deadly and addictive tobacco products that are specifically marketed towards youth, and encourage students to pledge to be tobacco-free.

Six players from the Saskatoon Blades will be visiting elementary schools to talk about the deceptions of the tobacco companies as they entice youth with flavoured tobacco products. These products have the same negative health complications (lung disease, heart disease and cancer, etc.) and are just as addictive despite the candy flavours, colourful packaging, and catchy slogans.

On Thursday, November 20, 2014, we invite all media outlets to attend a presentation at Silverspring Elementary School in Saskatoon at 610 Konihowski Rd, Saskatoon, SK from 10:45am – 11:15am.  Brett Stovin and Alex Moodie from the Saskatoon Blades as well as Jill Hubick, Health Promotion Coordinator with The Lung Association of Saskatchewan will be available for an interview after the presentation.

"We are thrilled that these six young athletes are positive, healthy role models who will share their passion about lung health to Saskatchewan youth. Flavoured tobacco products are addictive and deadly. We would like to see flavoured tobacco products banned because they target youth and we think lung disease should not come in candy flavours," says Ms. Hubick.

Brett Stovin, Captain of The Saskatoon Blades is also an Ambassador for The Lung Association's Truth or Dare Campaign. Stovin hopes to share his story about lung health and inspire youth to protect their lungs in order to be able to exercise, be active and do the things that are important to them for years to come. To see his personal video, go to www.td4lungs.ca.

 

For more information contact:

Jill Hubick, The Lung Association of Saskatchewan
306-343-9511

Brandon Enns, The Saskatoon Blades Hockey Club
306-975-8844 Ext. 3

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