Bill S-5 creates a new approach to regulating vaping products and advances work on plain and standardized packaging for tobacco products!
Tobacco use is the leading preventable cause of premature death and disease in Canada. Every 12 minutes, a Canadian dies from a tobacco-related illness. On May 23, Bill S-5, An Act to amend the Tobacco Act and the Non-smokers' Health Act and to make consequential amendments to other Acts received Royal Assent. This is a major milestone in efforts to address and further reduce the harms of tobacco use in Canada.
Bill S-5 introduces new measures to help manage the risks and benefits of vaping products. Bill S-5 provides a balance between protecting youth from nicotine addiction and tobacco use, and allowing adults to legally access vaping products as a less harmful alternative to cigarettes.
A number of measures take effect immediately, including a ban on the sale of vaping products to those under 18 years of age. The Bill allows the Government of Canada to implement child-resistant packaging for vaping liquids with nicotine, to help protect children from nicotine poisoning.
The Bill prohibits the promotion of vaping products that are appealing to youth, such as products with appealing flavours like dessert or confectionery flavours. It also restricts the promotion of vaping products, including a ban on all lifestyle advertising. Other forms of promotion, such as sponsorships and celebrity endorsements, are also restricted.
Bill S-5 also provides new regulatory authorities that will allow the Government of Canada to make new regulations to require plain and standardized packaging for tobacco products. Research has shown that measures such as the removal of logos, textures, colours and brand images help make tobacco products less attractive and therefore less appealing, particularly to youth.
The new measures introduced through Bill S-5 advance the Government of Canada's comprehensive new vision for addressing tobacco use. This vision will see more Canadians quit smoking, fewer Canadians dying because of tobacco use, and a new generation of Canadians with a greater awareness of the dangers of tobacco.
This excerpt was taken from Health Canada’s news release May 23, 2018
Jennifer May, Lung Association, Saskatchewan and
Amy Henderson, Lung Association, National Office
presented to Health Canada in Ottawa regarding
Plain Packaging and E-cigarette regulation in 2016.